Forbes
Meta Muse And ChatGPT Dots Can Shop For You — Now Brands Want In
AI agents are starting to shop on consumers’ behalf. Now brands are building their own AI agents to make sure their products get considered.
Read on ForbesKeynote 04 · AI Marketing Keynote Speaker
The AI Marketing Playbook
AI search, agentic commerce and the new customer
From the host of The AI Marketing Companion podcast. How AI search, shopping agents and the creator economy are rewriting the marketing playbook, and what to do with your next marketing dollar.
About this keynote
Sandy has been rewriting the rules of marketing since she wrote The New Language of Marketing 2.0 at IBM. Since January 2026 she has hosted The AI Marketing Companion, carrying forward a show with 13 years and more than 350 episodes behind it.
In this keynote she shows how customers now find brands through AI answers instead of search results, why shopping agents are becoming a new kind of customer, and how budgets are shifting toward creators and AI. Marketers leave with a playbook for staying visible and trusted when the first reader of their content is often a machine.
Your audience will leave with
- 1How AI search is changing discovery, and how to stay visible in AI answers
- 2What agentic commerce means for your funnel, pricing and brand
- 3Where marketing budgets are moving: AI, creators and first-party data
- 4A 90-day action plan for your marketing team
Before the event, several people told me what an awesome speaker she was, so my expectations were high. But Sandy knocked it out of the park: she was brilliant, funny, insightful, and gave a masterful presentation. My only regret was that I didn’t give her a bigger slot!
The research behind the talk
Sandy’s latest thinking on Forbes.
This keynote is updated continuously from Sandy’s weekly column, so your audience hears what changed this month.
Forbes
Agentic Commerce Is Here As Mastercard Cloudflare And Olas Build Rails
Agentic commerce is here: OLAS logs 14M agent deals, Mastercard's Agent Pay tops 30 firms, and Para, Cloudflare and Polygon race to build rails for AI agents that buy.
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Forbes
Anthropic Wins As Commerce Lifts Fable 5 And Mythos 5 Export Controls
The U.S. Department of Commerce lifted export controls on Anthropic's Claude Fable 5 and Mythos 5. What does it mean for enterprise AI, and global competition.
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