A brillant combo: Universal laws of sales and social!
Soooo, are there universal laws in sales? Yes! By adhering to these laws, can you increase your value within your company and with your customers?
Join my colleague Jeffrey Gitomer in one of several cities in the US, as he shares his 21.5 Unbreakable Laws of Selling. Learn how these laws can help you better engage and build relationships with your customers.
I have to say.. he makes learning fun! And he just shared with me the secrets of Karaoke and selling ... ! Yes see you in the Karaoke lounge at IBM Connect 2014!
I will have the opportunity to join Jeffrey in a few cities to explore how you can leverage social tools to share knowledge within your organization and create a smarter sales force.
The first seminar will be held in Orlando on September 3, followed by Atlanta, Las Vegas, DC, Philadelphia, and other cities to come.
Visit Jeffrey's website here for more information www.gitomer.com
I look forward to seeing you there! Sandy
Who is the smartest in the room? Social can tell you!
Ask a social executive, ‘who is the smartest in the room?’ and she will answer: the room. (Now, since she answered this way, does that make her the smartest again?!)
Why? The Fortune 500 lose “$31.5B a year by failing to share knowledge” according to Lisa Quast, Forbes Online. The "room" is the group that generates ideas because they are closest to the clients and the market. But only 25% of companies are good at Idea Generation & Idea Conversion.
So yes, that executive who can harness the power of the room, wins everytime!
[youtube=http://www.youtube.com/watch?v=gnb4onPPbAs]
Social Media Tip of the Week – Using Twitter for business
Using twitter is more or less easy, but being seen by the right people is not that simple. How do you stand out from the crowd without looking like “our company is the greatest” or “buy our products”? On key suggestion on how to use Twitter without contributing to the noise:
-
Cultivate a following:
Relevant followers are more important than just big numbers. Thus: Understand who your customers are, and find them.
Join me July 31st on GET BOLD for Social Business!
Today, everyone is talking about social. You hear about politicians, movie stars, and everyone in between talking about social, using social with Twitter, Facebook, Pinterest, etc.
But you’re a business. What does all this mean to you?
Sure, your business has a website, and it probably has a social media executive responsible for posting and /or monitoring comments about your company that might be posted on Twitter or Facebook by customers. But ask yourself….is your company a social business company? Are you leveraging social to be more customer-driven? Are your employees engaged with social in their jobs? Are you really utilizing the tools and techniques that social offers to improve your business and take advantage of opportunities for growth?
Join me on Wednesday, July 31, on the Victory Circle Radio hour as I talk about my book, “Get Bold”, in which I provide a framework for social. www.victorycircles.com/radio-show
I’ll also share some case studies of companies who have successfully used social technology to connect with customers, helping them create communities and experiences they need. According to a recent study, some 60% of customers use social media to discover new brands and products; 46% of customers use it to strongly influence their purchase decisions; and 40% check social media before making purchase decisions. Your customers are already connecting and talking about your brand. Are you connecting with them so they can become brand advocates? I’ll share examples of customers who have successfully used social technologies to listen to and respond to their customers.
Becoming a social business is about more than simply building a social network. It’s about offering information and services that your customers and partners need. There are companies who have successfully used social technologies and offered meaningful services to their customers, while gaining critical feedback from the customers. It’s about collecting and understanding the data that’s available on the various networks. About 81% of purchasers get product purchase advice from social networks. You need to know who is saying what, and know how to tap into the conversation.
Today, it’s an economic reality that social is here to stay. According to an IBM study, during the next 5 years, 95% of standout organizations will focus on getting closer to the customer. Join me on Victory Circle Radio on July 31 and hear how my social framework can help you become a social business.
Smarter Workforce Uses Resume 2.0 #socbiz #smarterworkforce
A smarter workforce looks for Resume 2.0!
A company that demands a smarter workforce uses great techniques to acquire the best skill. Using innovative techniques to find the right people for the right roles, assessing culture fit before investing and offering compensation plans that motivate and build loyalty as well as the overall brand are attributes of this type of company.
Anyone who wants to work for a top company needs to work on their Resume – but Resume 2.0! 64% of employers are logging onto social networks to examine profiles of candidates.
So what does a Resume 2.0 look like? What should you think through?
- Professional-ize your image (your picture and working)
- Secure Yourname.com
- Make your e-mail @yourname.com
- Ensure your paper resume links to web -- mixed mode works best!
- Develop your own personal brand document to ensure all you do online fits that brand!
- Add a Twitter widget to bring freshness
- Add a Podcast on your capabitilities
- Video cast as video is the most trusted media
- Slideshow of your character and experience
- One of candidates sent me “The Brand of Jia” as her resume. It was amazing!
What else would you recommend if you are hiring people? What’s your best practice?
What is a Smart Workforce? Social is the difference. #ibmsocialbiz #kenexa #socbiz
One of the emerging trends my clients are telling me about -- as they adopt social business and really embed social in their business processes -- is the idea of a "Smarter Workforce."
One attribute of an organization with a Smarter Workforce is the way they build their teams.
The way we recruit people has certainly changed. It wasn't that long ago that the Sunday newspaper came thick with job want ads, since recruiting in those days meant lots of expensive advertising and endless rounds of interviews. The advent of online job postings streamlined that process for sure, and saved a lot of trees, but there's an even newer trend we're seeing, as social business works its way into the business processes of leading organizations.
Especially at one end of the job market -- when you're after recent graduates and people in the earlier stages of their careers -- newspaper ads won't reach them, and even online job postings are just "meh."
My most successful customers tell us they need to attract talent, not recruit it, and there's a big difference. I think social is that difference. Do you agree?
Attracting top candidates is more than just awareness -- sure they know you're hiring, but now what?
The trick is to attract the right candidates, who have the strengths, career aspirations and personalities your org needs to succeed -- and them match them with the right roles, the right parts of your org, and the right place in your organization's culture.
What do you do at your company? How do you find the right candidates? How do you use social to match the people you attract with jobs you and they want?