Social Business Adoption Best Practice #9: Brand Army!
Happy Monday and grab that coffee!!!
Today's Social Business Coffee Break is about forming that important Brand Army!
Let me know your thoughts!
[youtube=http://www.youtube.com/watch?v=4vN8JO6lmvg&feature=youtu.be]
Social Business Coffee Break! Adoption Best Practice: Reverse Mentoring
Happy Monday! This is our 8th Best Practice for Social Business Adoption.
It is all about Reverse Mentoring -- a great best practice!
Tell me what you think!
Social Business Coffee Break On Adoption from #SXSW! #socbiz #ibmsocialbiz
Happy Monday in the Great Austin Texas!
Today we are on step #7 of the Top 10 Best practices for Social Business Adoption!
As a reminder, here are my top 10!
So here's the best practice on Motivation!!
Adoption Best Practice #7! Motivation!
Case Study: Create a great EVENT using Social! #ibmconnect #socbiz
I love to share case studies and here is one from our superstar IBM team in Europe! Mark Osborn's (@mark_osborn) leadership was the driver to a very successful joint Sales and Technical Education event .
He leveraged Social to drive all the core and key elements in the event:
- Ideation: Creation of the agenda based on the team's suggestions. First requests for topics were collected in an Activity. Common themes were organised into tracks and relevant speakers identified. Everyone voted for speakers and topics
- Continuous Improvement. The speakers could see the requirements from the team and posted draft agendas back to the Activity for comment, further honing their pitch.
- Realtime Reaction. During the event agendas and updates were made available via an event wiki.
- Immediate Usage. After the event speakers posted their presentations on Connections Files with the event tag, creating an event presentation feed. Several of our speakers, were virtual and presented via LotusLive & Sametime Web Meetings
- Best Social tools used! Leveraged IBM Connections
The team in Europe created a 'Ideation Blog'. This is a blog set up for using the collective intelligence of an entire team to create ideas and build upon each others thoughts. They took the suggested with the highest number of votes to create the agenda - there was a very high number of topics that were very popular!
And this was the Feedback from the team on this years event 97% satisfaction This demonstrates that the social approach to planning the event was not only highly effective, but created a much stronger sense of ownership with the participants, encouraging them to feed-back.
Social Business Coffee Break: Adoption Best Practice #6 - Evangelism! #socbiz
Happy Monday!
Today, we continue our 10 step Adoption best practice! Today we are going to focus on Adoption Step #6. Evangelism! The video below will go into details on how to do this to be effective in adoption throughout your organization and your clients.
[youtube=http://www.youtube.com/watch?v=ooEKghzFqtA&feature=youtu.be]
What is a Smart Workforce? Social is the difference. #ibmsocialbiz #kenexa #socbiz
One of the emerging trends my clients are telling me about -- as they adopt social business and really embed social in their business processes -- is the idea of a "Smarter Workforce."
One attribute of an organization with a Smarter Workforce is the way they build their teams.
The way we recruit people has certainly changed. It wasn't that long ago that the Sunday newspaper came thick with job want ads, since recruiting in those days meant lots of expensive advertising and endless rounds of interviews. The advent of online job postings streamlined that process for sure, and saved a lot of trees, but there's an even newer trend we're seeing, as social business works its way into the business processes of leading organizations.
Especially at one end of the job market -- when you're after recent graduates and people in the earlier stages of their careers -- newspaper ads won't reach them, and even online job postings are just "meh."
My most successful customers tell us they need to attract talent, not recruit it, and there's a big difference. I think social is that difference. Do you agree?
Attracting top candidates is more than just awareness -- sure they know you're hiring, but now what?
The trick is to attract the right candidates, who have the strengths, career aspirations and personalities your org needs to succeed -- and them match them with the right roles, the right parts of your org, and the right place in your organization's culture.
What do you do at your company? How do you find the right candidates? How do you use social to match the people you attract with jobs you and they want?
The Marble Effect! Build an Intentional Social Business Ecosystem! #ibmsocialbiz #socialbusiness #socbiz
The Marbles have 300% more surface area!! So what does this have to do with Social?
Your voice gets magnified the more people in your network. Your POV and listening impacts the best solution.
Take a look at this picture where you have a tiered Marble impact. The upper tiers have impact and have direct linkage and work with a Social Business Manager. The term “brand ambassador” has been a round for ages, but do we really want to create brand ambassadors? The analogy isn’t quite right. Nor do we want to put pressure on people to mindlessly share content on their personal networks. So you need a bit more of a nuanced approach. An intentional social enablement system!
IBM has been working on a bunch of different enablement tiers that create an ecosystem of social enablement for IBMers. Starting with a foundation of guidelines and policy – see our Social Business Coffee Break from yesterday blog post! – and moving up to general education about social media, cybersecurity and reputation for all IBMers in the Digital IBMer hub. From that tier, IBMers can move into the Forward Thinker Program which enables them to be surfaced on ibm.com and other external experiences – and also to be identified for the IBM Select program, which is a small group of high-tough, bespoke plan enablement for the top tier. All of this is managed by people from many different areas within IBM – the social business managers…we’re not suggesting that we create a whole department of social business managers, but this is definitely an emerging set of skills that people need!
I'd love your thoughts on this approach!!!
New Year Resolution: Social Leadership #ibmsocialbiz #ibm #socbiz #ibmconnect
Have you set your New Year's Resolutions yet? I am still working mine but today as I sat down with one of our clients, and his New Year's resolution was social leadership.
What does a Social Leader look like? Act like?
Here's what we agreed were the top 10 attributes (thoughts?)
- Transparent
- Non believer in silos
- Authentic
- Likeable
- Collaborative
- Comfortable with fast decision making
- Explorer of new tools
- Active in both internal and external networking
- Actively looks for new ideas from employees and clients
- Passionate about engagement and dialogure
Would this challenge to be a great social leader in 2013 be a New Year Resolution for you?
How can I help you?!
2/3 not sure they understand the benefits of Social - Do you?! #ibm #ibmsocialbiz #socbiz #ibv
IBM surveyed 1,160 business and IT professionals to understand the state of social business adoption to take a pulse on how organizations are tapping the power of social technologies to advance business objectives. From the IBV survey, 2/3 of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. Check it out here!
I really want to help all companies on this one. This POV is from working with 1000s of clients. I'd love to know if this helps you!
A social business transforms itself by activating networks of people. Whether through online communities and meetings,
team spaces, blogs, wikis, profiles or other social tools, people can explore new ways to build and leverage their networks
beyond those dictated by traditional organizational structures or means of communication. Information also becomes more
transparent and accessible, opening up new wells of knowledge and expertise. As a result, people can be more efficient in their
tasks and more responsive, authentic and familiar in their interactions. In turn, the organization as a whole becomes
increasingly nimble, engaged and creative.
The key to implementing social software is to set clear, realistic objectives for your social business initiatives and to embed
social tools into existing role-based processes.
The end point for your organization includes the following:
• Enable an effective workforce: Operations, human resources and other departments can increase overall employee
productivity and job satisfaction through improved knowledge capture, expertise location, and collaboration. Travel, training
and teleconferencing expenses also can be reduced.
• Accelerate innovation: Product research and development teams can quicken internal idea sharing and discovery, as well
as transform how they generate ideas, share strategies and gather feedback from key customers and partners.
• Deepen customer relationships: With more immediate access to content and expertise, customer service representatives can
work more efficiently and provide higher-quality service. Marketing and sales teams can have more time to spend with
customers and to dedicate to customer-focused initiatives.
From the McKinsey Study, there are measureable results.
Serious Gaming Examples for this Social Business Coffee Break! #socbiz #ibmsocialbiz #gaming #ls12
I am in Malaysia and was surprised by the number of Asian companies already using Gaming as a part of their Social Business Strategy!
Social gaming adds competitiveness! Take a listen!
[youtube=http://www.youtube.com/watch?v=xZGdJLgkwPg&feature=youtu.be]