What is MARKETING 2.0?
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It is leveraging and using a combination of traditional marketing methods like direct mail, e-mail and events with the new Web 2.0 technology such as Twitter, Serious Gaming, Blogs, Facebook, MySpace, RSS, Widgets and so on. Combining the traditional with Web 2.0 technology creates a powerful marketing phenomenon that will bring great results in any marketplace!
I have met the author! I have been in marketing my entire career and everyone always knows that word of mouth is the very best way for an offering to gain marketshare. And in this age of multimedia and incredibly short attention spans, unlocking the potential of these social networks and viral marketing activities are the key to getting people talking — how exciting to have a resource for thought leadership in this area.