Smarter Workforce Uses Resume 2.0 #socbiz #smarterworkforce
A smarter workforce looks for Resume 2.0!
A company that demands a smarter workforce uses great techniques to acquire the best skill. Using innovative techniques to find the right people for the right roles, assessing culture fit before investing and offering compensation plans that motivate and build loyalty as well as the overall brand are attributes of this type of company.
Anyone who wants to work for a top company needs to work on their Resume – but Resume 2.0! 64% of employers are logging onto social networks to examine profiles of candidates.
So what does a Resume 2.0 look like? What should you think through?
- Professional-ize your image (your picture and working)
- Secure Yourname.com
- Make your e-mail @yourname.com
- Ensure your paper resume links to web -- mixed mode works best!
- Develop your own personal brand document to ensure all you do online fits that brand!
- Add a Twitter widget to bring freshness
- Add a Podcast on your capabitilities
- Video cast as video is the most trusted media
- Slideshow of your character and experience
- One of candidates sent me “The Brand of Jia” as her resume. It was amazing!
What else would you recommend if you are hiring people? What’s your best practice?
What is a Smart Workforce? Social is the difference. #ibmsocialbiz #kenexa #socbiz
One of the emerging trends my clients are telling me about -- as they adopt social business and really embed social in their business processes -- is the idea of a "Smarter Workforce."
One attribute of an organization with a Smarter Workforce is the way they build their teams.
The way we recruit people has certainly changed. It wasn't that long ago that the Sunday newspaper came thick with job want ads, since recruiting in those days meant lots of expensive advertising and endless rounds of interviews. The advent of online job postings streamlined that process for sure, and saved a lot of trees, but there's an even newer trend we're seeing, as social business works its way into the business processes of leading organizations.
Especially at one end of the job market -- when you're after recent graduates and people in the earlier stages of their careers -- newspaper ads won't reach them, and even online job postings are just "meh."
My most successful customers tell us they need to attract talent, not recruit it, and there's a big difference. I think social is that difference. Do you agree?
Attracting top candidates is more than just awareness -- sure they know you're hiring, but now what?
The trick is to attract the right candidates, who have the strengths, career aspirations and personalities your org needs to succeed -- and them match them with the right roles, the right parts of your org, and the right place in your organization's culture.
What do you do at your company? How do you find the right candidates? How do you use social to match the people you attract with jobs you and they want?
The Marble Effect! Build an Intentional Social Business Ecosystem! #ibmsocialbiz #socialbusiness #socbiz
The Marbles have 300% more surface area!! So what does this have to do with Social?
Your voice gets magnified the more people in your network. Your POV and listening impacts the best solution.
Take a look at this picture where you have a tiered Marble impact. The upper tiers have impact and have direct linkage and work with a Social Business Manager. The term “brand ambassador” has been a round for ages, but do we really want to create brand ambassadors? The analogy isn’t quite right. Nor do we want to put pressure on people to mindlessly share content on their personal networks. So you need a bit more of a nuanced approach. An intentional social enablement system!
IBM has been working on a bunch of different enablement tiers that create an ecosystem of social enablement for IBMers. Starting with a foundation of guidelines and policy – see our Social Business Coffee Break from yesterday blog post! – and moving up to general education about social media, cybersecurity and reputation for all IBMers in the Digital IBMer hub. From that tier, IBMers can move into the Forward Thinker Program which enables them to be surfaced on ibm.com and other external experiences – and also to be identified for the IBM Select program, which is a small group of high-tough, bespoke plan enablement for the top tier. All of this is managed by people from many different areas within IBM – the social business managers…we’re not suggesting that we create a whole department of social business managers, but this is definitely an emerging set of skills that people need!
I'd love your thoughts on this approach!!!
Social Business Adoption Best Practice #3: Governance and Policies are crucial! #socbiz #ibmsocialbiz #socialbusiness
We have documented a great set of best practices for Adopting Social Business. With only 22% of managers saying they are "ready" for social, we need to focus on the governance and policies to enable the organization to drive success.
Take a listen to our third best practice!
[youtube=http://www.youtube.com/watch?v=SBI3eEca2b4&list=UU5uf_n9qa5yQOGEXdGn2uKw&index=1]
How do you balance Social and the Workday?
I love to multi-task and social really enables me to do more than one thing at a time.
However, the study by (Visual.ly) showed that
- The typical worker is interrupted once every 28 minutes on average.
- 28% of the average work day is spent on interruptions and recovery time.
- 45% of workers believe they are expected to work on too many things at once.
- And tasks done in parallel take on average 30% longer to complete than those performed in a sequence
So what are my secrets to getting more done with social:
- I schedule social time in. 15 minutes at the start of the day, middle and end so that I can focus on listening and learning.
- I plan my social calendar. On the weekend, I plan my blogs my subjects to focus on, and even the tools of the week.
- I focus on what's important with social analytics tools that help me sort through the rivers of information.
- I focus on the relationships and engagements.
- I love experimenting and look for surprises and learnings in everything (like see my last blog on the Ducks!) If you don't look, you won't see it!
What would you add?
What's your Duck? The Power of a Brand in the Twitter Stream #peabody #socbiz #ibmsocialbiz #socbiz #ibmconnect
Once upon a time, there was a world where social reigned and where a teacher extraordinaire visited. His name was Jeffrey Gitomer and he constantly declared simple points in a powerful way. Then one day at Connect 2013 a magical thing happened. At the Disney Complex , Jeffrey Gitomer reminded me about the wonder of the ducks at the Peabody Hotel.
So I tweeted about it ... "What's your duck?" meaning what's your brand like Peabody has done with the Duck!
Don't know the story? For over 80 years, in 3 hotels throughout the US, they have branded themselves with the ducks that march from their "palace" down an elevator to a "lobby pond" and back out again daily! People from around the world have their ducks on their desk and on the tubs! (See mine!)
Now after I tweeted comes the magic.
I was "engaged" by the Peabody in Orlando. The 'people' aka Kate, tweeted me personal messages and invited me to come for a behind the scenes tour.
Of course i said yes as I was already going to take my kids that night! Now, there were non believers with me. They said "that's an automated message" and "there's nothing special about that!" until we arrived and as directed in the Tweet went to visit Donald the Duckmaster.
Now a Duckmaster leads the ducks in and out. He is magical. I came up to him to ask about the behind the scenes tour and -- wait for it -- he knew my name, my twitter profile,, and my social graph that linked to his!!! (He used to be the AT&T account manager on the IBM account a few years before. Now retired, he joined the Duckmasters!)
He invited me to be an honorary duck master for the night (my daughter said "Mom you are the coolest mom in the world"). As I marched behind the ducks to the Duck palace, I thought about the power of the people .. the power of the duck .. all linked to social.
My conclusions:
- The Peabody is a hip hotel with the right level of social engagement. Kate rocked it by being personal, and meeting me in the person as well!
- The Duck is going Social! They know live not only in the pond, but in the twitter stream and blogosphere. It is powerful. You do need a duck. What is yours?
- The Peabody listened and responded. And they knew my social graph. Do you know your influencers Social Graph? Do you know who your influencers are/
- The Peabody demonstrated that the next generation of organizational productivity is based on unleashing the power of people. It's about leadership. Culture. Trust. Transparency.
So, I end where I began. What's your Duck? Do you engage? The Peabody did. I did. And as a Result I am now an official Duck Master! And the coolest mom in the world!
Thanks to:
Kate Thomas, Sherri Wallen, Tatum Jay Delia , and Donald Tompkins
Social Business Adoption Top 10: #2 - Create a customized experience #socbiz #ibmsocialbiz #ibmconnect
We began a journey of the Top 10 best Social Business Adoption Practices!
Here is best practice #2 -- Customizing the experiences! The experience is part of helping people to learn to work differently. It appeals to the person to help them be more productive and efficient -- in essence , it helps them work the way they want to work!
I'd love to hear your comments on this adoption best practice!
[youtube=http://www.youtube.com/watch?v=So3-Y9Xd2lY&feature=youtu.be]
2/3 not sure they understand the benefits of Social - Do you?! #ibm #ibmsocialbiz #socbiz #ibv
IBM surveyed 1,160 business and IT professionals to understand the state of social business adoption to take a pulse on how organizations are tapping the power of social technologies to advance business objectives. From the IBV survey, 2/3 of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. Check it out here!
I really want to help all companies on this one. This POV is from working with 1000s of clients. I'd love to know if this helps you!
A social business transforms itself by activating networks of people. Whether through online communities and meetings,
team spaces, blogs, wikis, profiles or other social tools, people can explore new ways to build and leverage their networks
beyond those dictated by traditional organizational structures or means of communication. Information also becomes more
transparent and accessible, opening up new wells of knowledge and expertise. As a result, people can be more efficient in their
tasks and more responsive, authentic and familiar in their interactions. In turn, the organization as a whole becomes
increasingly nimble, engaged and creative.
The key to implementing social software is to set clear, realistic objectives for your social business initiatives and to embed
social tools into existing role-based processes.
The end point for your organization includes the following:
• Enable an effective workforce: Operations, human resources and other departments can increase overall employee
productivity and job satisfaction through improved knowledge capture, expertise location, and collaboration. Travel, training
and teleconferencing expenses also can be reduced.
• Accelerate innovation: Product research and development teams can quicken internal idea sharing and discovery, as well
as transform how they generate ideas, share strategies and gather feedback from key customers and partners.
• Deepen customer relationships: With more immediate access to content and expertise, customer service representatives can
work more efficiently and provide higher-quality service. Marketing and sales teams can have more time to spend with
customers and to dedicate to customer-focused initiatives.
From the McKinsey Study, there are measureable results.
Cook it in Social Sause!
While at BlogHer, I had the opportunity to meet with Michelle Stern, author of The Whole Family Cookbook. It was great to hear her story of how her small business is leveraging Social to grow into a Social Business on many fronts!
If we look at our Social Business Agenda, she has really focused on doing this right!
So how did she leverage Social? Let me try to frame it as the A-G-E-N-D-A!
She Aligned her corporate goals to the social business vision. The soul of the recipes are from social networking sites!
Her focused on Gaining friends by targeting those who have common interests with her company What's Cooking for Kids. Her target of course are those who love to cook, and involve their kids.
She engaged her Fans through a number of ways. For example, she involved them in her process of writing her book. Once the book was finished, she put together a pdf sample of the book and put it on facebook - as a bonus for people who join the community. In a matter of days, she grew by several hundred people and has great engagement and excitement of cooking with kids! And now that the book is actually for sale, she has an amazing group of bloggers doing reviews and giveaways -- they are her brand advocates! Village Harvest Rice also sponsored an incredible movie trailer for her new book. It helps people to get to know me better and understand where the book is coming from. Check it out here! http://whatscookingwithkids.com/landing/the-whole-family-cookbook/
(Social) Networking her processes, even as a small business, she decided that her "product development" process would be social. What's her product development? Developing recipes of course! All of the recipes in her book were tested by members of her facebook community (www.facebook.com/whatscookingkids).
Analyze the data! Traffic to her site has gone up by 40% and the Facebook community has grown 50-100 people a day for the past few weeks. All of these in process metrics are helping her grow her book sales, and cooking classes!
I get lots of questions on can this work for a Small Business.....Michelle is a great example of how a small business can leverage the power of Social Business. Michelle certainly has! (Also, check out the new book she has .. I bought it and my daughters have been engaged in learning how to cook! I love the keys to which recipe steps are for which age children!)
Did you know? Featured in WITI Keynote Tomorrow -- Social Media Statistics!
In preparing for this week's WITI keynote, I found some great factoids!
First, over 1/5th of the world’s population are online - that's over 1.2B people. The number of text messages sent and received every day exceeds the total population of the planet! WOW!
If MySpace were a country, it would be the 11th largest population.
45% of Facebook’s audience is now 26 or older, with women over 55 the fastest growing group!
Between February 2008 and May 2009, the Twitter community grew by over 4,000% to an estimated 20 million+ users. In December 2008, over 14 billion web videos were viewed by 150 million online Americans, an increase of 13% over November ‘08!
People with more than twenty connections on LinkedIn are thirty-four times more likely to be approached with a job opportunity than people with less than five.
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees!
Send me your factoids!!!